Communications Director at Beijing City International School in China
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Communications Director
Beijing City International School (China)

Appointed - Position has been filled
Feb 6, 15
Apr 1, 15

Beijing City International School Seeks a Communications Director


The BCIS mission is to challenge and empower students to be compassionate and inspired people, who act for the good of all and for the sustainable development of the world.

Beijing City International School, including the Early Childhood Center, is an independent, coeducational, English language, not-for-profit day school offering the International Baccalaureate curriculum. BCIS is registered as a private Chinese school and has the legal status of ­an “International School” which, unlike most other international schools in Beijing, allows it to enroll both expatriate students and those from the host country. The school is governed by the Yuecheng Education (YCE) Board of Trustees. Together with Yuecheng Research Institute (YERI), BCIS is at the forefront of educational reform in China, sharing innovation and educational excellence throughout the nation.

BCIS was founded by a Chinese national citizen and entrepreneur, Mr. Ni Haohua, who envisioned BCIS as a bridge between China and the West. This young school has grown rapidly from a small elementary school to a comprehensive international school. Offering the three IB programmes, BCIS is the first one that is Chinese-owned. More than 50 different nationalities are represented in the student body and the largely expatriate faculty is from the U.K., the U.S., Canada, and Australia, as well as a number of other countries in Europe and Asia. The central CBD city location serves families who are employed by embassies, multinational corporations and other businesses. BCIS celebrated its first graduating class in 2009.

The school's mission statement has been distilled down to the school's motto: “Empowering and Inspiring through Challenge and Compassion.” The school is committed to living this mission and constituents consistently describe the community ethos as personalized, empathetic, empowered, rigorous, inclusive, confidence-building and caring.

Currently serving over 750 students on two campuses, aged 2-18, BCIS has the capacity for 1200 students organized into three separate sections, the Early Childhood Center (ECC) (Toddler-Kindergarten), the Elementary School (grade1-5) and the Secondary School (grades 6-12). Students engage in the IB Curriculum at all levels of schooling: Primary Years Programme (PYP), the Middle Years Programme (MYP) and the Diploma Programme (DP). Detailed course guides are available on the Curriculum section of the School website,

Beyond delivery of the inquiry-based IB curriculum, BCIS is committed to personalizing learning for each student. The school embraces the challenge of achieving academic rigor within a caring, inclusive environment in which the individual learning needs and wellbeing of every student are met. BCIS expects and encourages innovative teaching, supported by a long-term professional development plan in differentiation strategies and in the use of technology to enhance student learning. The school is also embarking on a plan to introduce project-based learning to meet the aspirations of 21st century learners.

The integration of technology as an educational tool is inherent in learning and teaching at BCIS. The School's ongoing technology plan includes the purchase of state-of-the-art hardware and software for students, digital projectors for every classroom, and professional development for teachers and support staff. BCIS has a 1:1 Apple laptop personal ownership program in Secondary School. In addition to teaching the traditional school subjects, BCIS is developing in students a range of functional and critical-thinking skills related to information, media and technology.

A broad and balanced range of co-curricular options supplement students' educational experiences. An interscholastic sports program fields teams in basketball, swimming, volleyball, soccer, badminton, and handball. BCIS is a member of two athletic conferences, the International Schools Athletic Conference (ISAC) and the Association of China and Mongolia International Schools (ACAMIS). The Enrichment Activities Program (EA) provides students with after-school opportunities in a variety of activities including scuba diving, rock climbing, calligraphy, Taekwondo, swimming, computers, board games, tennis, chess, dance, cooking, and photography.

Within five years of its founding, BCIS earned formal accreditation from both the Council of International Schools (CIS) and the Western Association of Schools and Colleges (WASC). In November 2013 BCIS successfully completed the 5 year joint accreditation by CIS, WASC and IB. It is a member of the East Asia Regional Council of Schools (EARCOS), the Association of China and Mongolia International Schools (ACAMIS) and the International Schools Athletic Conference Beijing/Tianjin (ISAC). BCIS is an Apple Distinguished School.

Communications Director

Reporting to the Superintendent/Head of School, the Communications Director will work with all the YCE community members to make this international school unique in Beijing, China, and ensure that it is well positioned to become a leader in international education. This position will span the two BCIS school campuses and Yuecheng Education Research Institute (YERI) and will be responsible for internal and external relations in areas including: communications, community building and admissions.

Key attributes:

  • Highly collaborative
  • Emotionally intelligent with superb interpersonal skills
  • An open-minded and effective communicator
  • Internationally-minded and experience working within a diverse environment
  • A community relationship builder
  • Life-long learner
  • Professional, knowledgeable and / or experience in a similar role
  • A leader who empowers and inspires
  • Role model and facilitator

Key responsibilities:

  • Understand and support the YCE's guiding statements.
  • Collaboratively develop short and long term strategic goals for the internal and external communications and admissions of YCE.
  • Work collaboratively with the community to ensure the annual strategic goals are achieved.
  • Enhance and promote the professional position of YCE in local, national and international educational environment through effective communication practices.
  • Be responsible for the review and development of communications and admissions policies and procedures.
  • Develop and maintain strong networks with key stakeholders.
  • Work collaboratively with the Leadership Team to develop and achieve annual student recruitment targets for the sustainable future of the school.
  • Be a member and contribute to the YCE leadership team.

Please submit your resume, cover letter and at least 3 references to Deputy Head of School/Elementary Principal and copied to before April 1st, 2015

Attention: If you apply for this position, please inform the school and us ( that you saw the notice on the Search Associates website.

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