Director of Admissions and Marketing at International School Dhaka in Bangladesh
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Director of Admissions and Marketing
International School Dhaka (Bangladesh)

No longer accepting applications
Jun 14, 2023
Jun 30, 2023


The international school of Dhaka, Bangladesh

Seeks a

Director of Admissions and Marketing

deadline for Applications: June 30 2023

Start date: August 1 2023



International School of Dhaka is looking for a Director of Admissions and Marketing at an incredibly exciting time in its history as it launches ISD 2.0.  With ISD 2.0, the school will be further delivering on its promise to “See Tomorrow Today.” 

ISD 2.0 will see the school partner with the Robotics programme of Carnegie Mellon University and introduce Lego and a Vex-kits-based robotics programme, which will culminate in Carnegie Mellon certification for its students in grades 1-10. These courses will be delivered in the school’s world class design centre.  Another exciting feature of ISD 2.0 is the school’s commitment to develop its Alumni Engagement program, designed to create a truly global ISD community.

ISD 2.0 will also extend into the world of sports, and the school is currently in advanced talks with Barcelona Soccer School programs, the Rohit Sharma Cricket Academy and the world renowned AUSTSWIM programme.  All of these programmes will benefit from recent enhancements to the school’s sports, dining and playground facilities.


International School, Dhaka (ISD) is an international and co- educational day school, founded in 1999, owned by STS Capital Ltd., that was built to accommodate students from Playgroup to Grade 12. The school provides a high-quality international education for both the local and the international community. ISD strives to maintain a high quality of teaching and learning, as well as set the highest standards in all areas of its operations. ISD is an International Baccalaureate World School offering a well-established, successful and an internationally recognized curriculum for children aged 2-19. This includes the IB Primary Years Programme (PYP), IB Middle Years Programme (MYP) and IB Diploma Programme (DP). ISD is the first IB World School in Bangladesh  to offer all three programmes from the International Baccalaureate Organization.

The school is recognized by the Bangladesh Ministry of Education,and is accredited by the Council of International Schools (CIS) and the New England Association of Schools and Colleges (NEASC). ISD is authorized by the International Baccalaureate Organization (IBO).

The Role of Director of Admissions and Marketing


The Director of Admissions and Marketing reports to ISD’s School Director and the CEO of the K-12 educational sector of STS Capital LTD.

Overall Duties & Responsibilities

The Director of Admissions and Marketing has overall responsibility for driving student enrolment and marketing initiatives by leading the School’s Admissions and Marketing teams, actively participating in its marketing programmes, acting as an ambassador for the school, its academic programmes and services to prospective students and their families, Embassies, Corporates, relocation agents, education consultants, business representatives, school visitors and the general public. 

The Director of Admissions and Marketing is part of the School’s Leadership  Team, and the role manages enrolment planning, growth initiatives and data interpretation, assists families in their international relocations and admission into the school and supports the delivery of marketing and enrolment strategies.  The role is customer-facing and requires exceptional people skills.



Managing Admissions and enrolment

  • Manage the day-to-day operations of the Admissions function, the Admissions process and team ensuring a high-quality and professional end to end customer experience whilst promoting the ethos, ambition, culture, diversity and internationalism of IS Dhaka
  • Ensure that enrolment decisions are consistent with the relevant school policies
  • Ensure that there are clear processes for Appeals, Complaints and Student Exclusions
  • Meet with prospective students and families, including visits to the campus, ensuring highly positive relationships are formed and sustained to maximise conversion and enrolment
  • Ensure strong enrolment pipeline management, including appropriate and regular communications with all prospective families, which simultaneously inform, enquire into and track information, to ensure that families are dealt with in a professional and personal manner so that they remain active in the application process
  • Make decisions and recommendations on offers to students and ensure that sufficient information is provided on applicants, including appropriate and discreet enquiry with other educators and educational consultants as necessary, to facilitate discussions (where necessary) with the Principals and the Director of the School to determine acceptance
  • Attend local events to promote the school and to follow up with prospective parents
  • Meet with Embassies and Corporates on a regular and systematic basis

Managing re-enrolments

  • Ensure the professional and timely re-enrolment of current families so that the information on student numbers is accurate and on time to be entered into the school’s forecasting and budgeting processes
  • Delivery of an exceptional annual re enrolment process for existing families
  • Communicate up-to-date re-enolment information and information to the leadership team regarding families considering withdrawal from the school
  • Support and manage high quality onward communication to seek and promote student retention

Forecasting enrolment management, information and budgets

  • Provide regular, timely pipeline management and accurate enrolment in-year and budget forecasts and actuals reports, along with other relevant statistical information as required on a weekly, monthly and annual basis
  • Oversee and efficiently manage the Admissions and Marketing budgets, while advising the Director of the School on appropriate budget forecasting and planning


Marketing and Business Development

  • Work with the Marketing Department to undertake market research, competitor analysis and help to develop a Marketing Plan to drive enrolment through promoting ISD in Bangladesh and beyond, with families, local relocation agencies, Embassies, Corporates, local business, other Schools and influential decision-making bodies
  • Work with the Marketing Department on admissions-related events, such as virtual and face-to-face Open Houses, relocation events, shadow days for students, special event days, and days which focus specifically on the Arts and Sports
  • Work with the Digital Marketing team to ensure that the school capitalizes on a broad suite of social media tools
  • Work with the Marketing Department to make sure that the school’s website remains both current and compelling

General Responsibilities

Leading the Admissions and marketing team

  • Recruit, train and motivate the Admissions and Marketing staff, including managing their performance, so that the team delivers high levels of customer service, and continues to be growth-focussed

Contribute to the School Leadership Team

  • Contribute to, provide input and prepare reports and forecasts for the School Leadership Team, so that any Admissions, marketing and enrolment issues are addressed promptly across the School and any proposed developments in the School are “enrolment enhancers”

Keep up-to-date with developments in the school

  • Participate in weekly SLT meetings to understand the life of the school and keep in touch with teachers, parents, Principals, IB Coordinators, and the Director of the School, on any academic or other developments in the School
  • Disseminate relevant information to the Admissions and Marketing teams to ensure that team can appropriately represent the School to parents and students





  • Strong business development and interpersonal skills
  • Building partnerships with key stakeholders including Embassies and Corporates
  • Ability to contribute fully to the School Leadership team
  • Team management
  • Data literacy and strong analytical skills
  • Experience using data management systems
  • Enrolment Forecasting
  • Budget management and overall business development
  • Understanding/experience with all four IB Programmes (PYP, MYP, DP CP) an advantage
  • Experience working in a busy, hands on, customer service environment
  • Experience collaborating with colleagues across different functions within the school/or similar organisation
  • Proven experience in sourcing, research and promoting productive networking and marketing opportunities
  • Proven experience in use of databases and general IT applications and production of statistical information and reports
  • The ability and drive to communicate a clear and compelling view of the future of the school
  • Create buy-in among internal & external stakeholders by building commitment and passion for new initiatives

Personal Characteristics

  • Collegial
  • Outstanding verbal and written communication skills
  • Reflective
  • Organized
  • Fun-loving with a sense of humor
  • Ethical and trustworthy
  • Driven and resilient
  • Decisive
  • Experience in diverse geographical regions
  • Culturally adaptable and culturally sensitive
  • Highly developed interpersonal and behavioral management skills

Professional Qualifications

The ideal candidate for the role of Director of Admissions and Marketing would be someone who has a proven track record in this role in a reputed IB/international school; but due consideration will be afforded to prospective candidates who have demonstrated transferrable skills within organizations of similar stature and operations. Experience working for a school group and/or schools with a proprietary ownership structure will be an advantage.

More specifically, the ideal candidate would have the following profile:

  • A strong passion for education
  • Education: A Master’s degree, ideally in a related field or equivalent from a well-known college/university would be an advantage
  • Knowledge and understanding of the International Baccalaureate (IB) program, ideally including PYP, MYP and DP would be an advantage
  • Strong administrative & leadership capabilities
  • Demonstrated ability in managing multiple stakeholders in the school/business environment
  • A broad range of interests and skills outside the academic arena
  • Fluency in English

Salary & Benefits

The salary and benefits package is competitive and will be commensurate with the qualifications and experience of the successful candidate.

Application Procedure

International School of Dhaka has appointed Search Associates to act as their consultant in the search for the new Director of Admissions and Marketing, with Jeremy Lewis serving as their Senior Consultant.

The deadline for applications for the position is June 30, 2023. Candidates are asked to submit a letter of interest and the requested materials listed below as early as possible as the Search Committee reserves the right to accelerate the selection process if the right candidate is identified.

Candidates should send the information listed below as a single pdf file attached to an email:

  • A letter of application, not to exceed one page, explaining your strengths as a candidate and why you are interested in the Director of Admissions and Marketing role at International School of Dhaka
  • A current résumé not to exceed two pages
  • A one-page list of references who have served as immediate supervisors with current telephone numbers and email addresses
  • A maximum of three letters of reference (scanned at low resolution) that may already be in your possession (optional)

Total document size should be kept to less than four (4) MB if possible. Applications should be sent to:

The review of applications will begin as soon as applications are received. Qualified candidates will be interviewed and potentially forwarded to the International School of Dhaka for further review. Finalist candidate(s) will be invited to Dhaka to visit the campus if mutually agreed and if travel conditions allow. If not, the finalists will be engaged in a virtual visit to the campus.

Candidates are encouraged to refer to the school website for further information. It is important to note that the International School of Dhaka search committee reserves the right to appoint a candidate prior to the application deadline. Candidates are therefore, encouraged to apply as soon as possible.

International School of Dhaka is committed to providing a safe and happy environment for all employees and in which all students can thrive and learn. They are committed to safeguarding and promoting the welfare of all employees and students. All employees are subject to background checks and appropriate vetting procedures including satisfactory criminal record checks.

Thank you for your interest in this opportunity.  

Please continue to read below to learn more about the school’s Mission, Values, Curriculum, and Facilities



International School Dhaka is an international and co-educational day school, founded in 1999, that was built to accommodate students from Playgroup to Grade 12. The school provides a high-quality international education for both the local and the international community. We are determined to maintain a high quality of teaching and learning, as well as set the highest standards in everything we do.

ISD Mission Statement

ISD Definition of Learning

ISD embraces inquiry and collaboration which empowers learners to develop skills, knowledge and understanding that inspires positive change. 

ISD Definition of International Mindedness



  • The ISD learning environment nurtures holistic well-being
  • At ISD there is a high-quality inclusive education
  • ISD challenges our community to be responsible and internationally-minded learners
  • Learning at ISD is enriched by interactions and partnerships with our community


The school is recognized by the Bangladesh Ministry of Education and is accredited by the Council of International Schools (CIS) and the New England Association of Schools and Colleges (NEASC). ISD is authorized by the International Baccalaureate Organization (IBO).


ISD is an International Baccalaureate World School offering a well-established, successful and an internationally recognized curriculum for children aged 2-19. This includes the IB Primary Years Programme (PYP), IB Middle Years Programme (MYP) and IB Diploma Programme (DP).  The broad and balanced international curriculum reflects the importance of understanding academic discipline, community service, the performing arts and good health.

Learning Support

Learning Support services, along with English as an Additional Language (EAL), fall under the Advancement Center at International School Dhaka (ISD). EAL services are specified further in the ISD language policy. At ISD, we believe that the Advancement Center (AC) should address the individual needs of our students, enabling them to achieve their potential in a caring, empathetic and tolerant environment focusing on the holistic needs of each student

The Arts

The performing and visual arts weave vital threads through the fabric of a holistic education at ISD.

The performing and visual arts are represented in the curriculum as subjects in the PYP (Primary Years Programme), MYP (Middle Years Programme), and DP (Diploma Programme) as well as through various CCP (Co-Curricular Programme) offerings in illustration and ceramics. Grade 12 students crown their learning across two years in the Diploma Programme with the DP Art Exhibition.


Vital to the students' wellbeing, ISD’s athletics program contributes toward their physical, social, personal, emotional, and academic development.

Athletics at ISD includes co-curricular sports along with physical and health education subjects and components that are part of the IB (International Baccalaureate) curriculum. Students have opportunities to play competitive and recreational sports, both at the team and individual level. The annual Swimming Gala and Sports Day are fun ways for students to participate in aquatics and track and field, with events like swim races, high jump, and shot put.

After School Activities

Rise and Shine is an afterschool arts program that offers local children a creative outlet through painting and drawing.

Amra Achi, a football (soccer) program for disadvantaged youth in Dhaka, was established by ISD High School seniors. Students established this service organization to give children in their community the chance to play football in a student-run league. Coaching and games happen at the ISD field.

Week Without Walls is a full week of experiential learning and service for grades 6, 8 and 10.  All of the trips involve the students in real world learning situations and builds on each individuals social and emotional skills.  Students also undertake summative assessments as a direct result of the learning that occurs during the week.

Early Years

Classes are guided by a foreign-trained teacher, a Bangla/English teaching partner, and a childcare assistant.

Beginning in Nursery, children are introduced to specialized classes in Music and Drama. From Pre-Kindergarten, Physical Education, Drama, Visual Arts and Bangla are taught in addition to core subjects.

The IB PYP framework guides planning, learning, and assessment of each child's learning journey. Children thrive through age-appropriate experiences, a key component of the Early Years Programme. They develop crucial skills in thinking, socializing, and communicating. They build their imagination, knowledge, and independence to kickstart their own learning.


Elementary Years Programme

For Nursery through Grade 5 students, the PYP Elementary Programme builds on the foundation laid by the Early Years syllabus.

Students are empowered to take charge of their own teaching and learning. They are encouraged to play, explore, experiment, wonder, inquire, practice, invent, create, collaborate, and imagine. Students are engaged, hands on, with the world in their journey as lifelong learners. They spend most of their school day with a homeroom teacher and teaching assistant.

Learning to communicate, play creatively, and interact and care for others is crucial to students’ social development and participation in the PYP Elementary Programme. Fostering these abilities is given high priority in our classrooms. Students and their teachers reflect on the teaching and learning, and action is taken. Assessment is ongoing, shared with parents, and used by teachers to improve and grow the curriculum.

Middle Years Programme

Middle school is a period of tremendous physical and mental changes. A child’s social, intellectual, and physical needs are constantly changing, and a sense of individuality develops. The MYP is designed to meet these needs, providing a broad and balanced program of learning aimed at the 21st century learner needs. The MYP is designed to be accessible to all learners.

A hallmark of the MYP is its inquiry based and concept driven approach which enables students to inquire into broad and transferable ideas which are embedded in real world contexts. This makes learning meaningful and enables students to link what they learn to real life and the world around them. Thus, the MYP, aims to develop life-long learners who develop knowledge, skills and concepts and a passion for learning.

Diploma Programme

The Post-16 Programme is for Grades 11 and 12 (ages 16+). It gives students the opportunity to specialize in specific areas of interest, preparing them for university and college entrance as well as future careers. Students learn how to do academic research, in the process becoming self-aware critical thinkers and time managers.

ISD’s goal is to develop empathic, internationally minded learners that contribute positively to society. Students achieve above world average results. Graduates consistently place in major universities in North America, Australia, Asia, the UK, and Europe.


Path 1 — ISD High School Diploma and IB Courses

Students study a combination of IB Diploma Programme subjects leading to the ISD High School Diploma with the potential to qualify for certificates in some IB Diploma courses. Students are not required to study TOK (Theory of Knowledge) or complete the Extended Essay, but successful participation in CAS (Creativity, Activity, Service) is compulsory.

Post-secondary options include:

  • United States: 4-year universities and colleges and 2/3-Year Community Colleges
  • Bangladesh: universities and colleges
  • Canada: 2/3-year colleges
  • UK, Australia, and Asia: Foundation Programmes as pathways to future university study

Path 2 — ISD High School Diploma and IB Diploma

The most demanding path in terms of commitment and application. Students study a combination of IB Diploma Programme subjects with the potential to qualify for the full IB Diploma and the ISD High School Diploma. Students write a 4,000-word Extended Essay and complete courses in TOK (Theory of Knowledge) and CAS (Creativity, Activity, Service).

Post-secondary options include:

  • 4-year undergraduate programs
  • United States and Canada: 4-year undergraduate degree programs
  • UK, Netherlands, Spain, Switzerland, Australia: 3-year undergraduate degree programs
  • Asia (incl. China, Hong Kong, Japan, Singapore, Thailand): 3/4-year undergraduate degree programmes


ISD is proud to have over 70 credentialed international teachers or staff from some 20 different countries, and over 100 Bangladeshi support staff or teaching professionals. The most highly represented countries of origin are the United States, England and Canada.

Child Protection & Student Well-being

International School Dhaka recognizes our responsibilities regarding child protection, and the safety and welfare of all of our students is the top priority of the ISD community. ISD strives to create a safe, secure, and supportive learning environment for our students. We believe that all students have a right to be protected from neglect as well as physical, sexual and emotional abuse.

ISD's Child Protection and Safeguarding Handbook guides ISD’s faculty, staff, volunteers, and families in child protection and safeguarding matters. It was created in conjunction with our Code of Conduct and is based on the safeguarding standards of the International Taskforce on Child Protection. The school expects all employees, partners, parents and volunteers to be committed to and support the ISD Child Protection Policies and Code of Conduct of the school.


Facilities & Premises

ISD has a spacious 5.5-acre campus with:

  • Purpose-built, centrally air-conditioned buildings and classrooms
  • 360-seat auditorium
  • Specialist teaching rooms including science laboratories, art, music and drama studios, a design and technology workshop
  • Sports gymnasium and a fitness room
  • Large sports field
  • Tennis/basketball courts
  • Modern Early Years specialized play area
  • Swimming pool (25 meters with 6 lanes)
  • Gardens and green space throughout campus


Did You Know…?

Senior Associate Diana Kerry was an international educator and administrator for 25 years in various countries, including Iran, France, Thailand, and Indonesia.