Search Associates Expands Marketing Department

Last year, Search Associates held a three-day strategic planning session at our Annual General Meeting (AGM), with all 19 Senior Associates present. One of the main strategic goals was to increase company branding and advertising efforts and expand our Marketing Department. Specifically, we wanted to focus on attracting more high quality candidates and schools, promote the Search Associates’ brand, build upon current relationships through PR initiatives and continue our personal “touch” through connections made through social media. To help us in this endeavor, we spent a great deal of time looking for the right person to add to our “team.”

Meet Tiffany Young, the new Marketing Coordinator for Search Associates. Graduating with Honors, Tiffany has recently obtained her MBA from Pennsylvania State University, in addition to earning two Bachelor’s degrees in Business Management and Marketing. A recipient of the Chancellors award, amongst other academic scholarships, she has always been a scholastic leader. Tiffany has over five years’ experience in business consulting and marketing for various businesses. As owner of a consulting firm, Young Business Marketing, she enjoys building brands and developing marketing strategies. In addition to her successful marketing career, accomplishments include writing legislation for the Pennsylvania House of Representatives and being one of the youngest members of the Hershey Symphony Orchestra.

Tiffany is very excited to be a part of something much greater than herself. She commented,

“Life, both in your career and personal relationships, is about making a difference. Joining the Search Associates’ team has brought me great pride in knowing that my work is meaningful. Search Associates breaks down the impersonal barriers of traditional corporations, and we truly care about our candidates and schools. They aren’t clients- they are colleagues and friends. There is no other organization of its kind, and my plan is to continue building upon our “personal touch” in company marketing initiatives.”